Real Kerb Appeal.
The UK car marketplace built for dealers
Your buyer calls you.
Not the platform.
Kerb puts your phone number on every listing. Every enquiry routes directly to you - no platform inbox, no reservation gates, no intermediation. Free to list.
Cost at launch
Free
Enquiry ownership
100%
Platform cut
None
Commitment required
None
The problem
The platform you depend on has stopped working for you.
Dealer subscription fees up 8% in 2025. Compulsory tools that intercept your buyers. Algorithms that publicly mark your stock "High Price" without understanding your preparation, warranty, or service record. You know this already. So do we.
Deal Builder
Your buyer is intercepted before they reach you
A compulsory reservation fee and mandatory account creation sits between your buyer and your number. Stock tied up. Deal control gone. The platform is now in your deal.
The Algorithm
Your pricing is publicly judged without context
The "High Price" badge appears on your listing regardless of what you spent on preparation, what warranty you're including, or what the market actually looks like. Your professional judgement, overruled publicly.
Fee Increases
8% up in 2025. More to come. Take it or leave it.
No negotiation. No justification. No alternative - or so you've been told. Kerb was built because that's not acceptable.
Account Walls
Buyers abandon before they ever reach you
Mandatory account registration and email verification before an enquiry is submitted. A significant proportion of genuinely interested buyers give up. You never know they were there.
What we do instead
Every decision we've made is the opposite.
Three things every dealer should expect from a marketplace. Not features - standards.
Standard 01
Direct enquiries. Every time.
Your phone number is one tap away on your listing - no account, no email verification required from the buyer. Every enquiry routes to you directly. Kerb is never in the middle of your conversation.
Standard 02
No algorithm judges your pricing.
We don't badge, grade, or publicly score your listings. You know your stock. You set your price. Buyers see your listing - not a platform's verdict on it.
Standard 03
No compulsory tools. No forced flow.
There is no Deal Builder. There is no reservation system you're opted into by default. You run the deal from first contact to handover. As you always have.
Standard 04
Your stock, featured - free.
Registered dealers may have specific cars from their live inventory featured across Kerb's own TikTok, Instagram, YouTube and Facebook content - always with your permission on the specific vehicle, always credited to you by name, at no cost. For now, selection is based on fit with Kerb's content pillars (desirability, scarcity, investment potential, reliability, efficiency, cost to run), so not every car will be featured. Either way, your full inventory is visible to everyone browsing Kerb once you're registered. This is content Kerb produces to bring buyers to the platform, not an ad you pay for.
The buyer experience
This is what your customers see.
Kerb is a live consumer marketplace. Buyers search, browse, and enquire directly - no account walls, no platform inbox, no intermediation.
Our commitments
Three commitments. Written into every dealer agreement.
Not a marketing promise. Binding terms at signup - part of the operating agreement every dealer receives.
Commitment 01
Enquiry Ownership
Every buyer enquiry is delivered directly to you. Kerb does not intercept, qualify, re-route, or monetise your enquiries. This is not a policy that can be changed by a product update.
Commitment 02
Search Integrity
Organic search results are ordered by relevance and recency only. No dealer can pay to rank above another. Dealers may spotlight vehicles on their own profile page - this never affects search position.
Commitment 03
Exit With Your Data
Your listing history, enquiry records, and contact data belong to you. Request a full export at any time. Leaving Kerb costs nothing and loses nothing.
We're building this. We're not pretending otherwise.
Kerb is a new platform. We don't have 10 years of traffic data and we won't claim to. What we have is a platform that only earns when the dealers on it do, and the patience to earn your trust over time, not demand it on day 1.
If that sounds like the kind of platform you've been waiting for, list your cars today.
Listing your cars on Kerb is free
List your cars on Kerb for free. No card, no contract, no bill.
Kerb should only earn when it earns for you. If one day Kerb is sending you buyers every month, we'll show you every enquiry and ask whether that's worth paying for. You decide, with the numbers in front of you. Even then, any month with fewer than 3 buyer enquiries costs nothing. You can stop at any time, and your data leaves with you.
List your cars freeList with Kerb
Get your inventory
in front of buyers.
No payment details required. Every business is checked against Companies House, and every dealer is checked before their cars go live.
Register your dealership →No payment required. No commitment.